By 1966 Le Coq Sportif was the biggest sports brand in France and that same year the company signed a deal with Adidas to produce the three stripes clothing products in France. The company redesigned its logo (the triangular shape with a rooster inside) and put it onto the yellow jersey for the first time in 1966 it was one of the first sports manufacturers to make its logo visible. The company also signed an agreement with the French Olympic Committee so athletes wore LCS sportswear at the 1960 Summer Olympics at Rome. During those years, LCS also signed agreements to be the official kit provider for the France national football team (from 1955) and rugby teams. The company was Louison Bobet's jersey supplier when he won three consecutive Tours from 1953–1955. That jersey had been introduced in 1919 but rejected by riders who didn't want to be so visible to rivals. Le Coq Sportif reached its peak in the 1950s, with its first huge success in 1951 when the brand signed a deal to make the yellow jersey for the Tour de France. Ten years later, the company launched the first tracksuit ever, the chándal (also known as "the Sunday clothing"). The Camuset family started manufacturing sports clothing in its factory in Romilly-sur-Seine in north central France, releasing its first catalogue (which mostly included cycling jerseys) in 1929. The company was established by Émile Camuset in 1882, initially within the woolen industry and then entering into the sportswear business, with some sources stating that it was his son who encouraged him to do it. The current range of products by Le Coq Sportif includes sportswear, casual clothing and footwear. Nowadays, Le Coq Sportif is a subsidiary of Airesis S.A., a Swiss-based investment company that holds a 69%-stake of LCS. The company's name and trademark are derived from the Gallic rooster, a national symbol of France. Founded in 1882 by Émile Camuset and located in Entzheim, the company first issued items branded with its now-famous rooster trademark in 1948. Tracksuits and accessories at selected Studio 88 stores today.Le Coq Sportif ( French pronunciation: , "the athletic rooster") is a French manufacturing company of sports equipment. Shop the signature head-to-toe range Le Coq Sportif shoes, tees, This is what makes Le Coq Sportif the significantīrand they have come to be. The ranges are always relevant yet neverįorsaking its brand heritage fundamentals. The product range has a simple, timeless nuance. Ranges keep Le Coq Sportif very relevant to its wearers and conquering new frontiers. Through the years, the heart of Le Coq Sportif product philosophy has remained true to itsĪuthentic design and although evolving, has continued to lead in the athleisure genre. In the beginning, heĬreated ranges primarily suited for sportsmen which later become more holistic and inclusive. Yes, one hundred thirty years of experience means the Le Coq Sportif brand is not onlyĪuthentic, but a forerunner in the sector of athletic leisurewear. Sportif would be one of the world's most prestigious brands, renowned for its clothing, He probably never dreamed that 130 years later, Le Coq Imagine, its 1882 and you open a little hosiery store in Romilly-sur-Seine, France.Įmile Camuset had a fierce passion for sports and combined his skills to design sports Browse and find the latest Le Coq Sportif footwear on Studio 88.
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